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Frequently Asked Questions

Got questions about our digital marketing services?

We know it can feel daunting to trust someone new to take care of the marketing of your business, and it’s normal to have questions. We’re here to answer any questions you might have – ask away!

Having questions is a good sign that you take your digital marketing seriously.

We’ve put together some of the most commonly asked questions we get, and the answers to those questions. To start, click on the tab for the topic you’d like to know more about…

Frequently Asked Questions

General

Do you only help introverts and neurodiverse entrepreneurs?

I offer my digital marketing services to every kind of entrepreneur, but because I am an introvert myself, I'm able to understand the challenges that introvert and neurodiverse business owners face and I'm able to create custom strategies to navigate this space.
If you're an extrovert, I can help you succeed too, but we would communicate in a way that works for both of us.

What is Digital Marketing?

Digital marketing, also known as online marketing, is all about promoting your products or services through electronic devices and the internet. This includes a wide range of channels like social media platforms (Facebook, Instagram, etc.), websites, search engines (Google, Bing, etc.), email, and even mobile apps.
Think of it as a modern toolbox compared to traditional marketing's billboards and flyers. Digital marketing lets you target specific audiences, track your results in detail, and connect with potential customers in a more interactive way.

How much does Digital Marketing cost?

The cost of digital marketing can vary greatly depending on several factors such as: The size and complexity of your campaign goals, the target audience you're trying to reach, the specific digital marketing channels you choose to use, the amount of time and effort you invest in managing your campaigns, and whether you're looking to hire an agency or a freelancer.
Digital marketing campaigns can range from a few hundred dollars per month to tens of thousands of dollars per month. However, the beauty of digital marketing is its adaptability to various budgets.
To give you the most accurate quote, I'll first work with you to understand your specific goals and budget, and then I'll send a quote that fits the strategy you need.

How long does Digital Marketing take to work?

Seeing results from digital marketing depends on several factors, including: your marketing goals, the competitiveness of your industry, the digital marketing channels you use, and the quality and consistency of your efforts.
1. Brand awareness: You might see an increase in website traffic and social media engagement within 2-3 months.
2. Lead generation: It can take 3-6 months to start seeing a steady stream of leads.
3. Sales: Depending on your industry and goals, it could take 6-12 months or more to see a significant impact on sales.
4. SEO: Generally SEO takes about 3 months to set up the groundwork, and after that it can take a further 6-9 months to see consistent ranking improvements, depending on the competitiveness of your industry.
Remember: Digital marketing is a marathon, not a sprint. Consistency and patience are key to achieving long-term success.

Will Digital Marketing increase my profits?

Yes, digital marketing can absolutely increase your profits!
- Reaching a wider audience means more customers.
- Targeted marketing to reach the people most likely to be interested in your products or services, leading to a higher conversion rate .
- Measurable results that can be tracked, allowing you to optimize your campaigns for better results and maximize your return on investment (ROI).
- Compared to traditional advertising, digital marketing can be a more cost-effective way to reach your target audience.
- Consistent engagement leads to more brand awareness and loyalty.

Where should I start with my Digital Marketing?

1. Define Your Goals: for your business and for the campaigns.
2. Know Your Audience: who are they, where are they, and what do they want?
3. Build a Strong Online Presence: choose the channels that are most likely to reach your target audience.
4. Track and Analyze: track your results and take external factors into account.
5. Refine and Optimize: often the most important part to long-term success - adjust your campaigns regularly.

Which countries do you work in?

I work remotely from South Africa and I work with clients all around the world. Most of my clients are based in the UK, USA, Australia and of course South Africa.
International payments are quick and easy in USD, EUR, GBP or ZAR. I use PayPal, PayFast and direct bank transfers.

Do we have to talk on the phone or have meetings?

No, I completely understand the challenges of running a business as an introvert or neurodivergent entrepreneur, so throughout the process we will work in a way that makes both you and I feel comfortable.

How can I hire you to do my digital marketing?

The sooner I can start working on setting up the foundations of your campaigns, the sooner you will see results - so I've tried to streamline the process of hiring me, to save time.
1. Visit my Contact page to get in touch via website message, email or direct message.
2. We'll discuss your business, unique challenges, goals and budget.
3. I'll send you a quote.
4. Depending on the type of work that you need done, you'll either pay a monthly retainer or a once-off fee.

Search Engine Optimisation

What is SEO?

Search Engine Optimisation, also known as Search Engine Marketing, is the process of improving your website's visibility in search results, with the goal of sending more visitors to your website, and therefore increasing leads or sales.
SEO consists of on-page and off-page strategies. This means optimising your content and using the correct search terms, and it also means getting more links to your website from other sites, fixing redirect errors and improving the performance of your website.

Will you make the content or development changes yourself?

In a normal SEO contract I would do a full site audit and do keyword research, and would compile a list of technical issues, content issues and performance issues - along with the recommended steps to fix them.
Usually you would send the recommended fixes to your web developer and content creator to implement.

How much does SEO cost?

The cost of SEO varies based on what the specific job entails (a site audit, for example, vs fixing redirect errors on every website page), the length of the contract and how quickly you expect to see results. If you intend to do the fixes yourself, a simple site audit won't set you back more than a few hundred dollars, however if you want sustained success in search results then it often works out cheaper to hire an SEO on a monthly retainer, usually for a 6-12 month contract.

How long does SEO take to work?

This depends on the complexity of the work that you want done. If you simply want your site to be indexed by Google it could take less than a month. If you want to improve your appearance in search results and beat your competitors, expect it to take 6-12 months to achieve your goals.

Will SEO increase my profits?

Yes. In truth, you're losing profits when your competitors appear ahead of you in search results, because potential clients are more likely to find them and choose them above you. Website errors, slow loading speed, redirect loops etc. can also cost you potential sales.

Where should I start with my SEO?

Always start with a site audit. After you know what's working and what isn't, you will be better equipped to choose which goals you want to focus on achieving first.

Do you offer a monthly retainer option?

Yes. It actually works out better for you and for me if you hire me on a 6-12 month retainer contract, because that allows for sustained results and growth, and it also allows us to match or beat the strategy of your competitors.

How can I hire you to do my SEO?

To get started, head over to my contact page and reach out. From there we'll chat about the goals that you'd like to achieve in your business.

Google Ads

Why do I need Google Ads?

Organic search engine optimization (SEO) is crucial, but it can take time to see results. Google Ads lets you leapfrog competitors and appear at the top of search results for terms your ideal customers are actively searching for right now.

Do I need Google Ads if I have SEO?

Think of SEO as a marathon, and Google Ads as a sprint to the finish line. SEO is essential for building long-term organic visibility, but it can take a few months to see significant results. Google Ads lets you complement your SEO strategy and get immediate exposure while your SEO efforts gain momentum.

How much do Google Ads cost?

I recommend having a budget of no less that $45 (R800) per month. You can run ads with smaller budgets, but your return on investment will be significantly less. The more you spend, the more impressive your results will be and the better your return on investment will be.

How long do Google Ads take to work?

You can expect to see reliable results within a month. Initially it can take a few days/weeks for Google to learn your market and website, but once it's figured it out you can rely on consistent results.

Will Google Ads increase my profits?

An effective Google Ads campaign will bring more visitors to your website. If you have a good website that encourages sales, then yes, your ads can directly improve your profits.
It will cost you money to run Google Ads, and it will cost you money to hire someone who knows how to optimize Google Ads to maximize your return, but if they know what they're doing you should see an immediate increase in website traffic and then a good return on your investment from the second month onwards.

Do you offer a monthly retainer?

I do. Like SEO, Google Ads campaigns need to be optimised and adjusted regularly over time. A retainer contract of 6+ months will yield the best results.

How can I hire you to do my Google Ads?

To get started, head over to my contact page and reach out. From there we'll chat about the goals that you'd like to achieve in your business.

Video Editing

What kinds of videos can you edit for me?

We can edit just about anything. Our most popular types of videos include reels for social media, promo ads, real estate walk-throughs and podcast videos.

Do I need video content if I already have photos?

While high-quality photos showcase your products or services, video allows you to tell a story, engage emotions, and connect with viewers on a deeper level. Think of it this way: someone scrolling through social media might glance at a photo, but a captivating video can grab their attention and hold it for longer. This translates to a higher chance of them remembering your brand and taking action, whether it's visiting your website or contacting you.

Do you use copyright-free music?

We subscribe to music licensing platforms, so your quote will include licensed music so you can safely post your video to your chosen platforms.

Can you film my videos too?

If you're based in South Africa, then yes, we have the gear to film your videos too.

What do you need from me in order to edit my videos?

We'll need the original footage (1080p quality or higher), the main goal that you'd like to achieve with your video, info on your target audience, and info on where you'd like to post your video (so we know which music licensing you'll need).

How can I hire you to do my video editing?

To get started, head over to my contact page and reach out. From there we'll chat about what you'd like to achieve with your videos.

Copywriting

What is Copywriting?

Copywriting is the art of using words to sell. It's the persuasive text you see in all your favorite ads, website content, and marketing materials. Great copywriting doesn't just inform your audience; it convinces them to take action, whether it's buying your product, subscribing to your email list, or contacting you for a consultation. Copywriting can also include creative writing for blog posts and social media posts, or research and writing for academic papers or magazines.

Why do I need to hire a copywriter?

While you understand your business inside-out, crafting compelling marketing messages requires a specific skill set. A skilled copywriter brings that expertise to the table:
-- Expertise in persuasion: They know how to use words that resonate with your target audience, trigger emotions, and ultimately convince them to take action.
-- Content strategy and SEO: They can craft copy that aligns with your overall marketing goals and is optimized for search engines, increasing your website's visibility.
-- Saves you time and frustration: Writing effective marketing copy is time-consuming. Hiring a copywriter frees you to focus on running your business.
-- Delivers fresh perspectives: A good copywriter can bring new ideas to the table and help you see your offerings from a customer's viewpoint.
-- Measurable results: Great copywriting can directly impact your conversions and sales. You'll see a return on investment through increased leads and revenue.

Can't I just use ChatGPT to write for me?

While AI can generate content quickly, it often lacks the nuance and human touch that truly resonates with your audience. In today's crowded online space, it's the emotional connection and persuasive power of well-crafted copy that sets your business apart. A human copywriter can deliver that personal touch and strategic thinking that AI simply can't replicate.

What kinds of copywriting do you do?

-- Website Copywriting: This is the voice of your website, crafting clear, informative, and persuasive content that converts visitors into leads and customers.
-- SEO Copywriting: This type of writing optimizes your website's content for search engines, ensuring your ideal customers can easily find you online.
-- Content Marketing Copywriting: This involves creating informative and valuable blog posts, articles, and other content that attracts your target audience and establishes you as an industry thought leader.
-- Product Descriptions: Compelling product descriptions that highlight features, benefits, and value propositions are essential for driving sales on your website or online store.

How can I hire you to do my copywriting?

To get started, head over to my contact page and reach out. From there we'll chat about the goals that you'd like to achieve with your content.

AI Content Creation

What is AI-Generated Content?

AI-Generated Content utilizes artificial intelligence to create graphics, illustrations and text, like website copy, blog posts, or even product descriptions.
Imagine having a tireless helper that can churn out a large volume of content quickly. That's the core function of AI-generated content.

Why do I need AI-generated content?

AI-generated content is your secret weapon to conquer content creation overload. As a busy entrepreneur, you juggle a million tasks. Keeping your website and social media channels fresh with content can feel like a never-ending battle. It can help you overcome content creation hurdles and establish a strong online presence, allowing you to focus on what you do best – running your business.

Do you only offer writing or can you design custom images too?

We can do AI assisted writing for things like blog posts, social media posts, articles, etc. We can also generate custom graphics and illustrations that match your brand and style.

Can't I just use ChatGPT?

You can definitely use AI content generation tools yourself! They're a great resource for busy entrepreneurs. However, there are some advantages to partnering with a professional to handle your AI content creation. Think of us as your AI content partner, not just a service. We leverage AI's efficiency while adding the human touch to craft strategic, high-quality content that achieves your marketing goals.

Will the AI-generated content be high quality?

Our images are high res and our text is always proofread and human-checked before we send it to you, so that it doesn't sound like it was written by an AI.

But what about all the humans who will lose their jobs?

AI is a powerful tool, but it won't replace human copywriters, it will transform their role. The rise of AI content generation is a valid concern. However, it's important to remember that AI excels at specific tasks, like generating large amounts of content quickly. Human copywriters will remain crucial for strategy, creative direction, and ensuring exceptional quality content.

How can I hire you to do my AI Content?

To get started, head over to my contact page and reach out. From there we'll chat about the goals that you'd like to achieve with your content.

Brand ID

What is Brand Identity?

Brand identity is the unique personality and visual elements that represent your business. It's everything that makes your brand recognizable and memorable to your target audience.
-- Visual elements: Your logo, color palette, typography, and even imagery all contribute to your brand's visual identity.
-- Brand voice: This is the tone and personality you convey in your marketing materials and communications. Is it friendly and approachable, or authoritative and sophisticated?
-- Brand values: What are the core principles your business stands for? Your brand identity should reflect these values and resonate with your target audience.

Why do I need a brand identity?

A strong brand identity makes you stand out from the competition, it builds trust and credibility, connects with your target audience, and attracts and retains talent.

How much does brand design cost?

Brand design can start at just a few hundred dollars for a professional logo, to a six-month-long full design process and rollout. It depends on how big your business is and whether you're replacing an old brand ID with a new one or rolling out a new one from scratch.

Where should I start with my brand ID?

The best place to start is with your logo, fonts and colours. From there you can expand out to your website, stationery, vehicles, uniforms, marketing materials etc.

What information do you need from me to get started with my brand ID?

To start with we'll need to know more about your business, the kind of company culture you'd like to encourage, who your target market is, how you'd like to price your products and which countries you want to operate in.

How can I hire you to do my brand ID?

To get started, head over to my contact page and reach out. From there we'll chat about the goals that you'd like to achieve in your business.

Ready to take your marketing to the next level?

Contact me today and let's discuss how I can help your business thrive online.