Website + SEO for a Global Drone Manufacturer

Case Study:

ALTI Unmanned

Client Overview

ALTI Unmanned is a tech company that designs and manufactures state of the art VTOL UAVs (large drones). Their drones are adapted to suit various industries, such as conservation, military, and security. ALTI’s clients are based internationally and they focus on the B2B market.

The Challenge

This client hired me to design and build a modern, visually-striking website that elicits a feeling of strength and power – one that would impress a global B2B audience while clearly communicating the technical product details. The SEO needed to attract search traffic from multiple industries and regions, and compete with global companies who had unlimited marketing budgets. The site had to be designed and built in a month, with a solid foundation that could handle high traffic, look perfect on all devices and load quickly despite being content-heavy.

My Role

  • Website: I designed and built the website on WordPress, integrating advanced interactive scroll-animations, fast-loading content and animated transitions.
  • SEO: I did the full scope of Search Engine Optimisation and AI-ready SEO, including technical and on-page.
  • Copywriting: I wrote regular technical articles about drone technology, VTOL and eVTOL tech, and how various industries could benefit from the use of unmanned aerial vehicles.
  • Reporting: I provided monthly analytics and reports with recommendations
  • Advice: I provided advice on which industries to target internationally and how to create tailored content for each industry
  • Maintenance and Growth: I provided ongoing support to maintain the website and grow the SEO, provided hosting support and handled all bug fixes.
  • Contract: My independent contract ran for a year, ending in June 2025. The role was mostly remote, with monthly in-person meetings.
  • Important note: The business has since been bought over and the website is no longer in use.

The Process

  • Website design: The client provided some examples of styles that they preferred and I put forward some layout ideas.
  • Website build: Once the wireframe layout design was approved, I built the first draft, refined it, built the second draft, and then we went live with the Home page. After that was tested for a week, I built the product page, contact page and blog.
  • SEO: During the build I researched competitors, planned keywords, worked on the website copy and set up Analytics and Search Console links. Once the website was up I indexed each page with Google, and then used Ahrefs and InLinks to refine the SEO each month.
  • Blog: I wrote in-depth tech articles each month based on the search analytics and competitor data.
  • Maintenance: My retainer contract allowed me to keep refining the website and SEO over the following months, and to keep WordPress updated and running smoothly. I spent time refining the mobile layout, improving the loading speed, adding meta data to the images and videos.
  • Reporting: My monthly reports included the results of a full SEO audit each month, with keyword and competitor tracking. I provided analytical data and recommendations on how to reach new markets and outcompete competitors online.

The Results

  • A visually immersive and technically precise website.
  • Improved search visibility for industry-specific keywords, and improved ranking in search results.
  • A strong brand image with a memorable and interactive website experience.
  • Increased website traffic and improved CTR.
  • Increased leads, filtered to included only valuable enquiries.
Rated 5 out of 5

Kim is highly responsive, communicative, and always available for updates or adjustments, making collaboration seamless. Her strategic recommendations have also played a role in guiding our broader marketing efforts. Beyond her professional skills, Kim is a kind, genuine person and an absolute delight to work with. I highly recommend her to anyone looking for expert web design and SEO support.

ALTI Unmanned

Ready to Hire Me?

Let’s give your business the online presence it deserves! Contact me today and let’s get started:

Thank you!

Your form has been sent

and I'll be in touch soon!