Search Engine Optimization techniques that focus on making your business more visible in search results and driving more customers to your website.
Search engine optimization (SEO) helps your business get found on Google and other search engines. When someone searches for a product or service like yours, SEO improves the chances of your website appearing in the results. Good SEO means more visitors to your site, more leads, and more sales.
But SEO isn’t just about search engines – it’s about people. A well-optimized website is easy to use, loads quickly, and gives visitors the information they need. When done right, SEO helps you stand out from the competition and builds trust in your brand.
SEO includes two key areas: technical SEO and on-page SEO. Technical SEO ensures that search engines can easily index and understand your site. On-page SEO makes sure your web pages are structured well and contain the right content to rank higher. Both work together to improve your website’s visibility and user experience.
I’m specialised in both technical and on-page SEO.
I review your website to identify technical issues, content gaps, and opportunities to improve your search rankings.
I fix behind-the-scenes issues like site speed, mobile-friendliness, broken links, and security. These factors help search engines index your site correctly and improve user experience.
I optimize each web page by improving headings, meta descriptions, and images, making sure they align with search intent and help your site rank better.
I find the best keywords for your business - terms your potential customers are searching for. This helps create a strategy to improve your ranking on search results.
I refine your existing web content to make it more engaging and relevant for both search engines and visitors. This includes improving readability, adding keywords naturally, and structuring information clearly.
I create high-quality, SEO-friendly content that answers customer questions and positions your business as an expert in your field.
I enhance your website’s functionality, ensuring it’s user-friendly, fast, and easy to navigate. A smooth experience keeps visitors engaged and helps search engines rank your site higher.
I analyze your competition to find out what’s working for them and identify opportunities to help you outperform them in search results.
I monitor your search rankings, traffic, and other key metrics, providing clear reports so you can see the progress and results of your SEO strategy.
1. Contact me
Reach out via my contact form or email to let me know you’re interested in SEO services. Tell me a bit about your business and what your goals are.
2. We discuss your goals and challenges
We’ll have a conversation about your business, your website, and what you hope to achieve with SEO. This helps me understand your specific needs.
3. I analyze your website and competitors
I’ll conduct an in-depth review of your website’s current structure and SEO performance and research your competitors to find opportunities for growth.
4. I send you a proposal and quote
Based on my findings, I’ll send a detailed proposal outlining the recommended SEO strategy, along with pricing and timelines.
5. You pay the retainer, and I begin
Once you approve the proposal and make the initial payment, I’ll get to work. For development changes I’ll provide the recommendations that your developer will implement while I will handle the indexing of pages myself. If you hire me for content creation, I will write and optimize the content for you as well.
I’ll keep you updated as I go, and at the end of each month you’ll receive a report which outlines how your website is doing and what can further be improved.
SEO stands for search engine optimization. It’s the process of improving your website so that it ranks higher on Google and other search engines, helping more people find your business online.
SEO helps your website get discovered by people who are looking for your products or services. Without it, your business may not appear in search results, making it harder for customers to find you.
No one can guarantee specific rankings on Google, and I’m cautious of anyone who makes such promises. The goal is always to reach the first page, but search rankings depend on many factors, including competition and algorithm updates. What I can guarantee is a strategy designed to steadily improve your rankings, with ongoing adjustments to keep up with changes and maximize your growth until your goals are met.
Website optimization involves organizing content clearly, improving page speed, fixing technical issues, and ensuring the site is mobile-friendly. It also includes using relevant keywords in a natural way to help search engines connect your site with user searches.
An SEO audit is a detailed review of your website to find areas for improvement. It checks technical performance, search engine understanding, keyword usage, and content effectiveness to create a strategy for better rankings.
Internet marketing (also known as digital marketing) includes SEO, social media, paid ads, and other online strategies that help businesses promote their products and services to a wider audience.
Content marketing helps businesses attract and engage customers by providing useful, informative, or entertaining content. This builds trust, improves brand awareness, and can boost search rankings.
The cost of hiring a SEO specialist depends on which SEO services they include, how much experience they have and whether their contract is once-off or long-term. Generally speaking, full-stack SEO professionals in South Africa charge between R350 and R700 per hour.
I prefer long-term projects, and for these I would usually quote a monthly retainer rate. If you need web design work too, I can include SEO in your web design package.