In today’s digital world, most people find businesses online. So, if you want customers to find your company, you need to make sure your website shows up high in search engine results, especially Google. That’s where SEO comes in: Search Engine Optimization. It’s all about making your website attractive to search engines so they rank it higher and more people see it.
But SEO can be a complex beast, and that’s where freelance SEO specialists come in. They’re like website whisperers who can talk to search engines and get your website noticed. But with so many specialists out there, how do you pick the right one for your business? This guide will break it down for you!
Defining Your SEO Goals: What are You Hoping to Achieve?
Before you start interviewing freelancers, take a moment to think about what you want to get out of SEO. Here are some questions to ask yourself:
- Do you want more people to visit your website? Maybe you have a great product or service and you just need to get it in front of more potential customers.
- Do you want to build brand awareness? If you’re a new business or want to get your name out there, SEO can help people discover you when they search for things related to your industry.
- Are there specific search terms (keywords) you want to rank for? Keywords are the words and phrases people type into search engines. For example, if you’re a bakery, you might want to rank for keywords like “best cupcakes near me”.
Once you have a clearer idea of your goals, it will be easier to find a specialist who can help you achieve them.
Technical Expertise
SEO specialists use a bunch of fancy terms, but don’t worry, you don’t need to be a tech whiz to understand the basics. Here are some of the things a good SEO specialist should be able to do:
- Fine-tune your website: They’ll make sure your website is easy for search engines to understand and navigate. This might involve things like adding clear titles and descriptions to your webpages and making sure your website loads quickly on phones and computers.
- Content is king: A good SEO specialist will know how to create high-quality, informative content that people will actually want to read. This content should be relevant to your target audience and answer their questions.
- Keeping it healthy: Just like you take care of your car, your website needs maintenance too. A good SEO specialist will be familiar with the technical aspects of website health, like making sure your website is mobile-friendly and secure.
Remember, a good SEO specialist won’t promise you overnight success. They’ll focus on creating a long-term strategy that helps your website grow naturally over time.
Experience & Communication
Imagine hiring a personal trainer who only knows how to train bodybuilders, but you just want to get in shape. That wouldn’t be a good fit, right? The same goes for SEO specialists. It’s important to find someone who has experience working in your industry. They’ll understand your target audience and the competition you’re up against.
Communication is also key. You want to find a specialist who can explain things in a way you understand and who is always happy to answer your questions. Regular communication will ensure you’re on the same page and working towards the same goals.
By following these steps, you’ll be well on your way to finding the perfect SEO freelance specialist to help your business thrive online!
Ready to take your website to the next level and attract more customers? I’m a freelance SEO specialist with a proven track record of helping businesses achieve their online goals. If you’re looking for someone who can create a custom SEO strategy that gets results, chat to me.